Westfield London launches sustainable design comp

Green ideas: Westfield London launches sustainable design competition

Shopping centre Westfield London has launched a ‘Future Fashion’ sustainable design competition in collaboration with the Royal College of Art.

Artists prioritising sustainability in their creation process are invited to submit design plans of their proposed work by 12 April. The competition covers several artistic forms including textiles, illustration, and jewellery.

Winning entries will be showcased at the shopping centre in west London in the summer in an exhibition shining a light on sustainable design and fashion. All work will be assessed by a panel of judges, incuding representatives from the centre and the Royal College of Art, which is based next door to Westfield London, as well as John Lewis & Partners, Save Your Wardrobe, Emily Carter London, and Love Not Landfill.

The Future Fashion competition is part of a local communities inititiative by the centre’s parent company, Unibail-Rodamco (UR)-Westfield.

Judges will select six finalists, commissioning each artist with £2,000 to complete their proposed works. The finished pieces will be exhibited in Westfield London’s eight exhibition windows in August 2021.

Each window will showcase one of six different artistic media: textiles, sculpture, painting, photography, graphic design, and jewellery. When entering the competition, artists need to make it clear which category they are working in.

The competition judges are: David Donovan, head of branch at John Lewis White City; Flora McLean, senior lecturer at the Royal College of Art; Hasna Kourda, CEO & co-founder of Save Your Wardrobe; Emily Carter, director & CEO of Emily Carter London and Emily Carter Studio; Hannah Carter, campaign manager for Love Not Landfill, ReLondon (previously London Waste & Recycling Board); and Harita Shah, European marketing director at UR.

Entries to the competition are now open and more information can be found on the Westfield London website. Applications can be submitted via email to Westfield.

Read about other green initiatives at Westfield London on Green Retail World

[Image credit: Westfield London]

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