Grocery chain Asda and vintage and second-hand fashion business, Preloved Kilo, have extended their nascent partnership.
In a move that shines a spotlight on the positive environmental impact of reuse and the second-hand market, the supermarket group’s clothing arm George at Asda will soon be rolling out Preloved Kilo’s products to nine additional stores.
Preloved Kilo’s range first appeared in Asda’s self-described ‘sustainability’ store in Middleton, Leeds as part of several greener retailing features within the shop.
Second-hand and vintage sportswear, dresses, blouses, coats, jackets, jeans, T-shirts, polo shirts, and traditional shirts from Preloved Kilo will soon be coming to George at Asda locations at Govan, Edinburgh, Byker, Boldon, Leicester Fosse Park, Longwell Green, Bedminster, Brighton, and Eastleigh. Launch dates have yet to be announced.
Asda has said it is committed to finder greener ways of operating.
Asda’s ‘sustainability’ trial store includes a significant selection of recycling and refill stations aimed at enabling customers to make greener shopping decisions. It has partnered with companies such as PG Tips, Vimto, and Kellogg’s to allow customers to dispense goods into their own reusable containers to reduce packaging.
The store sells more non-wrapped fresh produce than other sites within Asda’s estate, too, and customer response to these eco commitments is being monitored to see if further roll out of these initiatives will be well received.
Asda has also said it plans to introduce 40 refillable products by 2023, and invest in 50 “closed loop and circular projects” by 2030. It promised to work closely with waste management companies, recyclers, and product developers to meet these targets.
The retailer has also pledged its “greener” policies will not result in larger price tags for its customers.
Commenting as the Middleton store opened in October, Roger Burnley, CEO & president of Asda, said: “During the next few months, we will listen to customers and colleagues’ feedback on Middleton so we can understand how we can continue to reduce our environmental impacts, whilst continuing to deliver quality service at a great price.”
[Image credit: Asda]
