Plastic recycling is one of several new features found in Boots' stores

Lipstick effect: Boots launches new plastic recycling scheme in 50 stores

Health and beauty retailer Boots is using new technology in its stores to help encourage plastic recycling in stores.

Shoppers can now bring hard-to-recycle plastic such as lipstick dispensers, including those from brands not stocked at Boots, and get rewarded for it. The service is available in 50 stores across the UK.

The plastic recycling facilities use Scan2Recycle technology, which is powered by promotional marketing agency Metrisk. Customers scan their empty products using their smartphone, register them online, and then visit a shop to drop off the packaging.

For every five products recycled, customers will be rewarded with 500 Boots Advantage Card points, worth £5. The deposited empties will be returned directly to Boots recycling partner, Reworked, where the retailer says they are made into new products.

Joanna Rogers, trading director and vice president of beauty at Boots, commented: “To help our customers shop and consume more sustainably, we’re excited to launch the most inclusive recycling scheme on the market.

“Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots.”

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