H&M has launched an online garment repair service for its customers in France, partnering with Save Your Wardrobe and French textile repair specialist Reekom.
The move gives its customers across mainland France access to repairs for clothing from any brand.
The service, available through a dedicated section of H&M’s French online shop, is designed to make garment repair more accessible by allowing customers to arrange the process entirely online.
Customers select the item requiring repair, send it to a specialist workshop, approve the repair quote and receive the garment back at home once the work is complete. The initial service covers common repairs including replacing zips and buttons, mending seams, and fixing holes and snags.
While the service is hosted through H&M, it is open to garments from all brands.
The platform is powered by aftersales technology company Save Your Wardrobe, which manages the digital customer journey and coordinates the repair process. Repairs are carried out by Reekom at its workshop in the Île-de-France region.
The partnership brings together digital infrastructure and local repair expertise, with H&M describing the model as a way to deliver repair services at scale while maintaining quality standards.
Hasna Kourda, co-founder & CEO of Save Your Wardrobe, said: “This collaboration is an important reflection of Save Your Wardrobe’s ability to provide scalable aftersales infrastructure.”
She added that the partnership demonstrates how brands can integrate aftersales services more deeply into the customer experience.
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For Reekom, the agreement represents an opportunity to demonstrate how local repair capacity can support larger-scale retail programmes. Co-founder Guillaume Perret du Cray said the initiative could contribute to the development of France’s repair industry, including through employment and social integration opportunities.
The online launch expands on H&M France’s existing repair activity, which had previously been available only through selected stores. Customers can also access the Refashion repair bonus for eligible services, potentially reducing the cost of repairs.
H&M said the service is initially being rolled out across mainland France as a test-and-learn initiative, with customer usage and feedback expected to inform a potential expansion in the coming months.
Thomas Estrany, managing director of H&M France, described repairability as an “essential lever for circularity”, positioning the new service as part of the retailer’s wider efforts to develop more accessible circular services.
The French launch comes as retailers increasingly explore repair, resale and other post-purchase services as ways to extend the useful life of garments. For H&M, moving repair online represents a shift from a limited store-based service towards a more scalable model that can reach customers across the country.
[image credit: Save Your Wardrobe]
