Surplus food marketplace Too Good To Go has named Chelsea Kerr as managing director for the UK and Ireland, as the business marks ten years of fighting food waste.
Kerr – whose previous employers include Uber, Amazon, and Colgate-Palmolive – takes on the top job at the certified B Corp during a time of significant growth and after a year in the role of director of key accounts for Too Good To Go in the UK, Ireland and central Europe.
Too Good To Go works with retailers including Morrisons and Greggs to rescue unsold food through its Surprise Bags offering – would-be waste is packaged up and marketed for a discount via the marketplace’s app and collected by customers from stores. More recently, Too Good To Go started partnering with leading brands via its Parcels arm, redirecting surplus stock to consumers via home delivery.
Too Good To Go said Kerr brings “deep experience in scaling operations, building strong commercial partnerships and embedding technology into everyday consumer behaviour”.
Kerr commented: “Ten years on from launch in the UK, saving surplus food has moved from a niche idea to a mainstream habit.
“We now see tens of thousands of Surprise Bags rescued every day – more than 100 times the daily volume seen in the early months of the app. It just goes to show that when fighting food waste is made simple and accessible, people and businesses are ready to take part.”
Sophie Trueman, who held the role of UK and Ireland managing director from June 2022, became commercial director for Too Good To Go’s Platform software as a service offering at the turn of the year.
Read more about Too Good To Go on Green Retail World
[image credit: Too Good To Go]
