Online cards and gifts retailer Moonpig has launched an exclusive range of Queen’s Jubilee themed cards, and the company has committed to planting a tree for every card sold.
With the Queen’s Platinum Jubilee fast approaching, Moonpig has launched celebratory cards featuring bold patriarchal colours and a selection of what it describes as “witty one liners with a royal twist”. Those messages include ‘Have a Jubilant Day Ma’am’ and ‘You’re my favourite Queen’.
In a nod to the Queen’s Green Canopy Project, which calls on people to “plant a tree for the jubilee”, Moonpig has pledged to work with not-for-profit organisation, Tree Nation, to plant a tree for every card sold from the range.
Moonpig said it will fund the planting of one tree per card sold between 24 May and 5 June, and will plant a maximum of 3,000 trees. Prior to the Queen’s Jubilee celebrations, the retailer had already planted more than 100,000 trees around the world with Tree Nation, as part of its reforestation projects around the world.
Sarah Jane Porter, head of cards at Moonpig, commented: “We’re delighted that our range of Jubilee-inspired cards will go towards honouring Her Majesty’s request to plant a tree for the Jubilee.
“We’ve designed the range with a variety of punny phrases and cheeky designs which we hope will put a smile on the nation’s face, while also helping us plant as many trees as possible.”
She added: “At Moonpig we’re committed to protecting and preserving the environment and we’re continuously trying to play our part in doing what we can to be more green, and we hope to continue our efforts with this latest activation.”
Moonpig announced this week that it has agreed to acquire gifting experience business Buyagift for a total of £124 million. The online retailer has been growing its gifting business alongside its core cards offering for several years, and this acquisition represents an acceleration of this strategy.
Read more about tree planting projects on Green Retail World
[Image credit: Moonpig]
