Lush's packaging recycling scheme is called Bring it Back

Video: Lush’s Bring it Back recycling scheme in action

In the first of what we hope will be many shop and retail destination visits to check out greener retailing practices ‘in the field’, Green Retail World visited Lush to test out its packaging recycling scheme.

From the cosmetics retailer’s famous black pots, to PET shower gel bottles and HDPE pump bottles, Lush takes back all full-sized Lush packaging in stores before sending it to its Green Hub facility in Poole, Dorset, to clean, process and remanufacturer the materials.

Check out this short video to hear editor Ben Sillitoe’s thoughts on the experience, and to see the Lush Bring it Back scheme in action.

[Image credit: Lush]

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