Refill reset: Asda sets ‘refill price promise’ and refreshes reusable packaging strategy
Asda announces a ‘refill price promise’ meaning refilling products in reusable packaging will be cheaper than packaged alternatives.
refillables
Filling the gap: Oral care challenger brand PÄRLA joins Tesco-Colgate debate
Oral care challenger brand PÄRLA launches guerrilla marketing campaign to highlight its green credentials in light of Colgate supply issues at Tesco.
Refillable coke: Coca Cola announces new reusable packaging goals
Coca Cola announces plans to produce much more of its products in refillable bottles and reusable packaging, and sets new targets.
Rise of the refillables: Waitrose ‘Unpacked’ sales on the increase
Waitrose ‘Unpacked’ sales have grown by almost 9% in the last six months, according to the UK grocer.
Unpacked and in the aisles: Waitrose repositions refillable range
Waitrose evolves refillable concept, to test whether customers will use it as part of their “business as usual” shopping trip.