Cyber Monday: ‘Generation Z attracted to greener marketing messages’
As the ‘Cyber Weekend’ of discounts draws to a close, a study suggests Generation Z are more attracted to greener marketing messages.
Black Friday
Green Friday 2021: 5 retailers making Black Friday greener
Several retailers are adapting their Black Friday messaging this year, and are instead adopting a more eco-conscious Green Friday mantra.
Absolute garbage: Public Fibre ‘sells rubbish’ to raise ocean clean-up funds
Fashion collective Public Fibre lists ocean-polluting items on its website and encourages people to ‘buy them’ in environmental stunt.
‘Green Friday’: Eco response to Black Friday gains momentum
Retailers are using the interest in shopping around Black Friday to raise awareness of environmental issues by adopting ‘Green Friday’.