Cyber Monday: ‘Generation Z attracted to greener marketing messages’
As the ‘Cyber Weekend’ of discounts draws to a close, a study suggests Generation Z are more attracted to greener marketing messages.
As the ‘Cyber Weekend’ of discounts draws to a close, a study suggests Generation Z are more attracted to greener marketing messages.
Several retailers are adapting their Black Friday messaging this year, and are instead adopting a more eco-conscious Green Friday mantra.
Fashion collective Public Fibre lists ocean-polluting items on its website and encourages people to ‘buy them’ in environmental stunt.
Retailers are using the interest in shopping around Black Friday to raise awareness of environmental issues by adopting ‘Green Friday’.