Save Your Wardrobe wins LVMH Innovation Award

LVMH Innovation Award: ‘Grand Prize’ goes to Save Your Wardrobe

UK-based clothing care and repair start-up, Save Your Wardrobe, received the ‘Grand Prize’ accolade at last week’s LVMH Innovation Award ceremony.

Save Your Wardrobe, which was founded in 2017 by Hasna Kourda alongside her husband, Mehdi Doghri, also triumphed in the LVMH Award Innovation Award ‘Omnichannel & Retail’ category.

Kourda has developed a digital platform for care and repair as well as digital wardrobe management, with the aim of increasing the lifespan of consumers’ garments. Designed to match the individual needs of brands and retailers which adopt its technology, the platform allows users to book and manage post-purchase and aftercare services.

Within the platform are automated logistics, operational management, customer communication tools, and live data reporting.

Having won the Grand Prize, Save Your Wardrobe can now tap into personalised support for a full year at La Maison des Startups LVMH, the luxury group’s business acceleration programme based at Station F in Paris.

Bernard Arnault, chairman & CEO of the LVMH Group, handed the prize to Save Your Wardrobe at what was the seventh edition of the LVMH Innovation Award.

He said: “Save Your Wardrobe joins the prestigious list of grand winners of the LVMH Innovation Award, all of whom have had an exemplary journey within the group, helping to make our Maisons ever more desirable and to offer the most striking experiences.

“Save Your Wardrobe also perfectly illustrates our ambition in creative circularity, a pillar of our environmental roadmap, ‘LIFE 360’. I am convinced that their solution will very quickly resonate with the aspirations of our Maisons and the expectations of our customers.”

Kourda added: “To be selected as the winner among so many exceptional innovators is a testament to the unique value Save Your Wardrobe brings to the fashion and luxury world.

“This is a monumental milestone in our journey; one that will fuel our determination to keep pushing the boundaries of the luxury experience while preserving and extending the LVMH’s Maisons legacy.”

Save Your Wardrobe works with several retailers, including online marketplace titan Zalando.

At last week’s awards, several companies won prizes in different categories. There was a ‘Sustainability & Greentech’ award this year, with Woola – which creates packaging made of leftover sheep wool to reduce plastic waste – picking up that particular prize.

Woola’s products are used by retailers to ship fragile goods – from cosmetics and skincare to jewellery and fashion accessories. Headquartered in Tallinn, Estonia, the business has raised €3 million in venture capital financing from Future Ventures, Lemonade Stand, and other angel investors.

[Image credit: Green Retail World]

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