Fashion hire business Rent the Runway has opened an Amazon Fashion ‘store’ which will sell a selection of its pre-loved and exclusive Design Collective apparel.
Included in the online pre-loved merchandise are hundreds of styles from more than 35 brands – from casual weekend wear and workwear, to seasonal essentials like sweaters, tops, coats and denim.
Within the Design Collective range will be an exclusive selection of designer items that are only available through Amazon Fashion and Renttherunway.com. Design Collective is where Rent the Runway gives top design talent an opportunity to create limited-edition collections informed by Rent the Runway’s proprietary data and insights from its community of customers.
Rent the Runway said the Amazon Fashion partnership shows it can provide designer brands a wide stage for them to introduce their products to new audiences.
“Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” explained rent the Runway co-founder & CEO Jennifer Hyman
“We believe strategic relationships like this can ignite a new engine of growth for our business. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.”
Muge Erdirik Dogan, president of Amazon Fashion, added: “At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers.
“Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.”
In an interview with Green Retail World, last year, former Topshop brand director Jane Shepherdson explained that Rent the Runway has led the way for other rental fashion businesses around the world.
Now chair of UK-based rental fashion platform My Wardrobe HQ, Shepherdson said UK consumer interest in clothing rental has grown at a slow pace. She cited Rent the Runway as an inspirational brand to her, arguing it made fashion rental “so easy and accessible”.
[Image credit: Green Retail World]
