A River Island rental collection is now available via specialist clothing hire platform, Hirestreet.
The fashion retailer’s partnership with Hirestreet follows in the footsteps of companies such as French Connection, Oasis, Simply Be, and Marks & Spencer, which are already working with the rental website to offer parts of their range for hire.
The River Island rental collection on offer is its party range, ‘Nine’, which is being made available to hire for the first time. Many retailers are rolling out rental options as it is viewed as a way to keep clothing in circulation longer and limit the throwaway fashion culture that has become prominent in certain parts of the industry.
River Island said the move to work alongside Hirestreet is part of its ‘Kind Society’ initiative, which it calls “a wide-reaching commitment to help make fashion a force for good” and comprises new targets to reduce the business’s impact on the environment and make its supply chain more transparent.
“The range features high-octane power pieces and floor-sweeping silhouettes for perfect event dressing this festive season,” River Island explained on social media on Monday.
“The collection is available to hire exclusively from Hirestreet as of today with prices starting from £20 for a four-day rental.”
Hirestreet founder Isabella West said on LinkedIn on Monday: “The RI [River Island] Charlize Bodycon Dress has already broken the record for the most bookings we have ever had on a dress on its launch day. Let’s see what other records we can break.”
River Island rental is the latest in a long line of fashion companies launching clothing for hire. In addition to Hirestreet, websites such as My Wardrobe HQ and Hurr are providing a platform for traditional high street businesses to ramp up their rental plans.
Read more about the rental revolution in retail on Green Retail World
[Image credit: River Island]
