Fashion and accessories retailer Joules announced on Earth Day that it has joined forces with Reskinned to launch an incentivised clothing take-back scheme.
Joules said it now allows customers to send back pre-loved clothing, footwear and accessories from the retailer, and Reskinned – which already works with companies such as Sweaty Betty and Finisterre – will “rehome or responsibly recycle” the items.
Dubbed Joules’ ‘ReWear’ initiative, customers getting involved in the take-back scheme will receive up to £25 to put towards their next purchase with the retailer, although minimum spend rules do apply.
To donate clothing, Joules customers should head to Reskinned’s website and add the items they want to trade-in. They then must package up their items, take them to their chosen courier drop point, and once the take-back scheme items have been verified a discount code for future purchases is activated.
Nick Jones, CEO of Joules, said: “As a business we are wholeheartedly committed to minimising our impact on the environment and supporting positive change within our communities.
“Our products have always been high quality, making them perfect for hand-me-downs, but through this partnership we are delighted that we will now be able to offer our customers another, sustainable way to trade the items that they’ve loved for a long time.”
Joules has already been running an in-store partnership with charity Oxfam, which involves clothing collection bins appearing on the shopfloor for customers to donate items from any brand. Clothing, accessories and wellies are accepted in the bins.
“When you donate to Oxfam you can be sure that nothing will go to landfill,” Joules explains on its website.
“Every garment that goes on to be sold in an Oxfam charity shop raises money to fight poverty around the world. One dress could raise enough money to buy drought-resistant seeds for a family to keep growing food despite a changing climate.”
Fashion retailers ranging from Superdry to TK Maxx have charity collection bins in their stores, encouraging consumers to be more circular in their thinking and drop off unwanted items when they decide to buy new garments.
[Image credit: Green Retail World]