Travel retail business Lagardère Travel Retail has teamed up with Perception Change Project to launch a pop-up at Geneva Airport to raise awareness of the United Nations’ (UN) 17 Sustainable Development Goals.
The thinking is that with millions of passengers passing through each year, Lagardère Travel Retail has a chance to boost public understanding of the 17 Sustainable Development Goals which are part of the UN’s 2030 roadmap for a better society.
The pop-up features visuals, reading materials and videos about each of the 17 Sustainable Development Goals to demonstrate how these relate to people’s daily lives and how progress towards achieving them is within reach of wider society.
There’s a dedicated area for children to draw and play inside the pop-up, as Lagardère Travel Retail and Perception Change Project aim to influence people’s eco thinking from a young age.
Travellers are invited to write their ideas for how to achieve progress towards a healthier planet, and the comments will be presented to the UN and combined into a publication.
Lagardère Travel Retail in Switzerland and the Perception Change Project have also formed a partnership with Geneva-based Caran d’Ache, a maison with over a century of expertise in creating drawing and writing materials. As part of this tie-up, a box of colouring pencils has been designed, featuring the Sustainable Development Goals on its top cover, and the pencils are available for use by travellers visiting the pop-up.
Tatiana Valovaya, director general of the UN office at Geneva, said: “This pop-up results from the cooperation between the UN, the private sector, civil society and individuals.
“It perfectly speaks to the goal 17: partnerships for the goals. To tackle climate change, provide food, clean water and energy, education to everyone around the world, we must unite. I hope this cooperation can lead to many other public-private partnerships to advance the sustainable development agenda and create a more responsible future for all.”
Pascal Le Droff, CEO of Lagardère Travel Retail Switzerland, added: “We see thousands of passengers passing through our stores every day.
“This gives us unrivalled access to contribute to increasing their understanding of the goals and most importantly, of what actions they can take to help achieve them, whether big or small. We are working hard to convey the message that travel retail can play its part in tackling the social and environmental challenges we are facing.”
The pop-up space is located in the airport’s new East Wing, which has been designed with advanced technologies aimed at improving energy performance.
[Image credit: Lagardère Travel Retail]
