Fashion resale and rental platform Rites is opening ‘Rites Relove’ in London, the business’s first pop-up store.
The Rites team follow the mantra that the most sustainable garment is the one that already exists, and it is aiming to promote that message via its space on Broadway Market, east London from 9 March and 5 April.
Rites said it works directly with designers and coveted brands to bring a selection of unworn pieces from their archive as well as offering a curated edit of pre-loved designer items from its community of fashion industry figures.
The pop-up will feature brands including Faithfull the Brand, Stine Goya, Arkitaip, Rixo and more, as well as some vintage pieces from the likes of Gucci, Balenciaga & Miu Miu.
Rites will host events at the pop-up throughout the month and customers will also be able to book shopping appointments and give resale a try by selling their own pre-loved items.
Over the course of the month, Rites will run several collaborations including with Sustainable Dept. Store, which sells organic beauty, conscious fashion and ethical homewares brands.
Meg O’Hara, Rites founder, said: “We’re thrilled to be opening our first pop-up in London and to be able to bring our community together for the first time.
“We’re growing a really special network of members and I’m looking forward to the pop-up nurturing that further as well as inviting a new audience into our world – and to resale; especially anyone who might be interested in monetising their own wardrobe but hasn’t taken the plunge yet.”
Rites’ aim is to help people move away from disposable, fast fashion by changing the perception of second-hand and offering a full range of services to extend the lifespan of a garment.
O’Hara previously worked at Stella McCartney and Dazed, and was co-founder of Sustainable Dept. Store before launching Rites.
Rites Relove will be open Tuesday to Saturday 11am-7pm, and Sunday 11am-6pm. Consumers can just walk in, although on 9-10 March visits are by appointment only.
The address for the pop-up is 4 Broadway Market, east London, E8 4QJ.
[Image credit: Green Retail World]
