An Adidas resale proposition has entered the retail market

‘Choose to Give Back’: Adidas resale platform arrives

An official Adidas resale platform has launched, giving consumers an opportunity to return used products of any brand type via the sports company’s Creators’ Club app.

Introduced in partnership with industry specialist ThredUp, the Adidas resale platform is part of its ‘Choose to Give Back’ programme aimed at helping extend the lifecycle of sports performance and lifestyle apparel and footwear.

The Adidas resale offering leverages technology from ThredUp’s dedicated resale-as-a-service (RaaS) proposition, which is used by several other retailers, such as luxury online marketplace Farfetch.

The move comes just seven months after Katja Schreiber was appointed Adidas’s senior vice president of sustainability.

Schreiber said: “We believe that great performance shouldn’t come at the cost of the environment.

“That’s why we’re committed to establishing a circular future for sportswear, and with the choose to give back programme are helping people to see new possibilities to give old gear new life.”

Initially launched within the Creators Club’ app to members on 7 October, the Adidas resale option will be rolled out more widely online and in stores in early 2022. To participate, consumers can generate a ‘Clean Out Kit’ prepaid shipping label via the app before sending off items – ranging from running shoes to football shirts.

In exchange for sending in their old items, participants earn rewards from Adidas.

Pooja Sethi, senior vice president & general manager of RaaS at ThredUp, said: “By enabling resale at scale with customisable solutions for leading brands and retailers, we’re keeping high-quality clothes in use longer and fighting fashion waste.”

Schreiber, who until assuming her new role focusing on sustainability was vice president of human resources in emerging markets at Adidas, added: “The end of one thing is the beginning of the next. This is the beginning of a more responsible future by keeping gear in play to help end plastic waste.”

[Image credit: Green Retail World]

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