UK fashion and accessories retailer Seasalt has reported initial success from its ‘Supplier Hub’ – a new system launched as part of its efforts to improve sustainability comms across its supply chain.
The retailer wants to align its suppliers with its commitment to ethical business and sustainability, and it said the new tool is bringing enhanced transparency to its strategy.
Launched to all suppliers in May 2021, the hub provides sustainability comms information and standard operating procedures that suppliers can tap into whenever they need to access knowledge about the company.
The sustainability comms tool was developed in collaboration with Fuse, a learning and knowledge platform that has been supporting employee development internally at Seasalt since January 2020.
Seasalt said that by increasing the Fuse access to suppliers, it can better convey its brand message and values.
Chief people officer at Seasalt, John Govier, remarked: “Fuse has been a fantastic tool for Seasalt to develop our people strategy and take internal communications to the next level.
“Rolling it out for our supplier partners has allowed us to share our values and improve our communication with them. We are delighted with how it has been received so far.”
Steve Dineen, founder & president of Fuse, added: “The Seasalt team is renowned for its ambitious sustainability targets and they recognise that strong communication with extended supplier audiences sits at the heart of that.”
There are currently 67 fabric, footwear, accessories, and homeware suppliers on the Supplier Hub. One of those is Afflatus International.
Dipti Thakur, vice president of merchandise marketing at Afflatus, said: “The new system enables us to stay up to date at the touch of a button.
“It provides all the necessary information around standard operating procedures, and it’s now much easier for us to retrieve, store and locate important content.”
Read more about Seasalt’s sustainability strategy on Green Retail World
[Image credit: Green Retail World]